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4-H Animal Science

Animal Agriculture

Center for Regional Food Systems


  • Planning and managing direct marketing opportunities for beef

    Published on December 21, 2020
    Management is key to finishing cattle at the proper time for small meat processing appointments.

  • Marketing opportunities for beef calves and stockers

    Published on June 26, 2012
    Beef calves are worth more in 2012 than any time in history and the next three to five years look very promising for cattle prices.

  • Management Considerations for Crossbred Dairy Cattle: Marketing Dairy Beef

    Published on May 30, 2021

    In the first session of the Management Considerations for Crossbred Dairy Cattle program hosted by Michigan State University and Ohio State University, Larry Rose (JBS Head of Cattle Procurement) and JT Loewe (JBS Cattle Procurement) have a conversation with the audience discussing marketing aspects of dairy beef. Both Larry and JT share their observations and experiences with crossbred dairy beef cattle at JBS and their future thoughts on the role for crossbred dairy cattle in the beef industry. Additionally, the new contract which Holstein and Holstein crossbred steers can be marketed on with JBS was discussed relative to the old Holstein contract.

  • Management Considerations for Crossbred Dairy Cattle: On-farm Considerations

    Published on June 3, 2021

    In the third session of the Management Considerations for Crossbred Dairy Cattle program hosted by Michigan State University and Ohio State University, Jerad Jaborek (Michigan State University) and Garth Ruff (Ohio State University) share some on-farm considerations for beef on dairy cattle. Jerad begins by reviewing a on-farm survey about current beef on dairy practices on dairy farms in the Midwestern U.S. Jerad also explains how to interpret beef cattle expected progeny differences (EPD) when selecting a beef sire. Jerad discusses the importance of proper nutrition, including colostrum, calf starter, and the transition to a feedlot ration. Garth discusses some of the marketing options with beef on dairy calves and techniques or management practices that can be implemented to capture additional value.

  • Management Considerations for Crossbred Dairy Cattle: Beef Genetics and Sire Selection

    Published on June 3, 2021

    In the second session of the Management Considerations for Crossbred Dairy Cattle program hosted by Michigan State University and Ohio State University, Chip Kemp (American Simmental Association and International Genetics Solutions) discusses some hurdles, facts and what-ifs regarding beef on dairy production. As Chip begins, he shares the past history leading up to the current situation we have with beef on dairy cattle production from a sire selection standpoint. Chip highlights traits that producers need to be selecting for when choosing a beef sire to successfully create a profitable crossbred dairy beef calf. Chip briefly discusses a few different marketing avenues, as well as other resources, such as the IGS feeder profit calculator.

  • Beef cattle implants: Facts, safety, economics & sustainability

    Published on April 24, 2017
    The cattle cycle seems to have found new life after more than decade of erratic behavior. With return to a “new normal”, it’s time to tighten the belt and look at ways to improve the bottom line.

  • Beef pricing worksheet for producers considering direct marketing

    Published on September 29, 2014
    A new tool is available to beef producers when pricing beef carcasses for consumers.

  • Larry G. Hamm

    Former Chair, Professor Emeritus

  • Chinese and American Consumers Want More Trade, But Skeptical of Trade Policy

    Published on March 6, 2019
    Associate professor David Ortega shares research on American and Chinese consumer perceptions on US-China trade relations.

  • JBS Holstein Contract Comparison Tool Webinar

    Published on June 3, 2021

    Dr. Jerad Jaborek introduces the JBS Holstein Contract Comparison Tool and highlights the differences between the old and new contracts available for Holstein cattle feeders to market their finished Holstein steers with JBS. Jerad also discusses some of the implications of the basis and dressing percentage changes on cattle value, as well as the implications of the seasonality of the choice/select spread price.

  • Demand for beef: The good and the bad

    Published on September 4, 2014
    Domestic consumers seem to be reacting to higher prices and to concerns about the health impacts of beef consumption; resulting in more consumption of plant-based products and other meats.

  • Optimizing dairy beef production

    Published on March 22, 2018
    Crossing breeding dairy females to produce dairy/beef calves

  • Opportunities in grass finishing beef Part 2: The various methods that exist for marketing

    Published on October 12, 2012
    Defining grass finishing is easy; marketing may not be so easy, but it’s another important part in the process.

  • Exploring the possibility of a grass-fed and grain-fed beef producer co-op in Michigan

    Published on January 13, 2020
    The idea of a producer owned cooperative for grass-fed and grain-fed beef is something that has been talked about for a while. The speakers at this meeting, will share their stories of such cooperatives.

  • Grass finished beef marketing update

    Published on March 20, 2015
    The grass fed beef industry is a growing industry and many producers are searching for information on current market prices. This article will shed some light on sources of information for the grass-fed beef producer.

  • A new way of thinking

    Published on August 11, 2011
    Don’t be afraid to step outside of your box when it comes to products, and marketing.

  • Comparing Holstein and beef breed cattle cutouts

    Published on May 16, 2017
    Beef from finished Holstein finished steers has many desirable characteristics and provides a consistent product

  • How to Market Your Beef Project

    An important part of raising livestock is the marketing of that animal project. This video will serve as a guide to help youth market, establish pricing, find a processor, and keep records of their beef project.